A New Product Launch Formula That Works.

Peek Behind the Curtain at the 7-Step Product Launch Strategy That Sold 394 Online Courses In Just 2 Weeks!

Watch the video below to discover what the 7 Product Launch Steps are plus learn how each step was used in a RAPID Implementation case study to prove real solopreneurs like you can do the same:

Click below or here to download the entire Product Launch Formula as a PDF reference! It includes:

• The actual Product Launch Strategy visualized

• Explanations about what pieces of content you need to create as well as where each piece fits inside the launch sequence.

• Email templates and breakdowns for each and every email you will create.

• How to use simple email automation to get your product launched fast.

Peek Behind the Curtain at the 7-Step Product Launch Strategy That Sold 394 Online Courses… In Just 2 Weeks!

What are product launch strategies?

What exactly does an effective product launch strategy look like? I mean, what does it really look like? Since we can all discuss the concept of product launches and we have all seen more nice funnel graphics than we can shake a stick at. But what does it really look like in practice in the actual world?

That’s just what I want to show you in this video. Keep watching to see this whole product launch mindmap that I used for a recent product launch, including every email, every bit of content and each page involved. And you will discover the seven strategies I used to produce this product launch successful. But this was not just any kind of product launch.

This is a product launch based on speedy execution. And you’ll see precisely how much of this difference that makes each step along the way. I recently introduced an internet productivity course. And throughout the launching, three hundred and ninety four folks purchased this course before I started producing the product. And in total, four hundred and twenty two people purchased the course over one month.

How do you develop a product launch strategy?

Before we get into each of the strategies and the method map, there’s one thing I want you to know about, since I left this launching a bit more interesting and a little more difficult for myself by giving myself any severe restrictions. See, if you understand me, you probably know me as the founder of Thrive Topic’s , at which I’ve got a team of about 70 individuals doing all sorts of awesome work, from developers to testers to encourage technicians and specialist designers. And I have an entire advertising team.

So if I told you that, yes, me and this little army of amazing individuals can put together a great product launch, that would really only be me showing off. And if my strategy starts with measure one, employ 70 individuals, it’s probably not that appropriate. It is likely not that funny for you personally.

This is the reason the reason I decided to start my path behaving as a solar printer. Here’s what that means. To begin with, I did not launch this course under the Thrive Theme’s new where I’ve got the maximum brand recognition and the greatest audience. Rather, I launched it beneath a secondary brand on a site that I’ve basically treated like a hobby for the past couple of years, where I have much less brand recognition along with a much smaller crowd.

What are the six steps of a product launch plan?

And more importantly, I did a lot of the work which went into making the course and launch the path myself. So every word which was written was written by me. Every video has been recorded, edited and published by me. There is not a single piece of work in this entire process that I didn’t do with myself with no help.

The main reason I did this and also why I am telling you that is because I want to be very clear about this. Everything I’m about to show you is something that you can do by yourself as a solo producer. You can accomplish this. And I also spent almost no money in this procedure and more on that in a little as well.

So let’s get right into it. The first start of our product launch program. It starts with an idea on December 19th. I decide that I will make and launch a productivity program. And I am thinking that the upcoming New Year is the perfect opportunity to start this course because people are gonna be making New Year’s resolutions about needing to become more productive and generally needing to do better in the New Year. So that is the first part of my strategy.

What makes a successful product launch?

I decide to have a special offer for the internet course where people can preorder my online course. And if they ordered it until December thirty first, should they order it at the old season , they get half off over the path for a preorder. And on January 4th, the actual course content starts.

I decided on January 4th simply to give people a few days to sleep off the hangover in the large celebration. I thought that would give everyone an chance to start the New Year new with this plan in place. This gives me nearly two weeks to pull all of this together.

So let’s get started with the very first part of our brand new product launch process map also with a plan number one, which is quick implementation to confirm your idea straight away. On December 19th, I sent an email out to my own audience asking people to indicate interest in this e-mail. I basically say, hear, there’s likely to be this prelaunch for an upcoming course and I’m going to send some articles, some tips regarding productivity.

Are you really interested in this? If you’re, click on this hyperlink. Anyone who clicks on this link receives a tag in my email advertising system which claims interested in productivity. And it is as straightforward as that. If you click here, you’ll find these messages. If you don’t, you won’t. So why did I do so? Well, this is rapid execution in action.

So, to start with, I take action straight away. I don’t begin building things and then ask folks if they wanted right away. I inquire, are you curious? And it gives me an opportunity quite early on in the process to find validation or to neglect, since it’s just like a dozen people click on such a hyperlink.

Then right away, that tells me, hold on, I need to go back to the drawing board. Either thing I’m offering is just not a good idea or I’m talking to the wrong audience. And in either case, I’d have to pump the brakes. And before I put any more work into this, go back to the drawing board and figure out how to fix this. And this is how failing early can be really useful, because right here, if I notice basically nobody cares. Nobody clicks on that link. I’m saving a bundle of work compared to building a whole course first and then finding out people don’t want it.

But as it turns out, quite a lot of people clicked on that link. So that gave me a green light to keep going. And that brings us. Strategy, no, to start by building your sales page. Yes, that’s right. The first thing I do before I start building the course is I start creating a sales page. A quick side note here.

I have been studying and experimenting with productivity for almost as long as I can remember. So I already have a pile of notes on things I could put in a productivity course. I already have a lot of expertise and knowledge.

I know how to teach productivity, but I haven’t put together an entire course that I haven’t started the work of deciding how do I structure, of course, what goes in the course, how do I design my lessons and so on.

So I have the knowledge. It’s not like I’m suddenly going to be like, oh, people want to buy a productivity cause I have no idea how to do that. I guess that’s pretty obvious. But I just wanted to be clear about that. The rapid implementation system kind of assumes that you can deliver the thing that you’re asking people about.

So with that said, I start building a very simple sales page to implement my product launch strategy. It explains this is a productivity course. This is a preorder. It starts later. And you can get half off by using this coupon. I start with a very simple and very minimal sales page like this same principle, rapid implementation.

Create something and ship it right away and then improve it later. Now, there is a video on this sales patient. That’s the main thing. That’s the main sales message in the beginning. Which brings us into strategy number three, which is the almost zero budget video setup.

This is another aspect where I acted as a solo producer and I didn’t make use of any of the fancy and rather expensive video equipment that I have and that I’m using right now, for example, to record this video. Instead, I used a GoPro and recorded myself on that.

In fact, here’s the totality of equipment that I use to create the sales video and all of the videos in this launch sequence. I used a GoPro camera, a small tripod and a regular sized tripod. That’s it. And by the way, the most expensive part of this setup, which is the GoPro camera, wouldn’t even be necessary.

You could film yourself simply using your phone. Unfortunately, for some reason when I record something on my phone, the audio is always out of sync in a way that’s basically impossible to fix. So I can’t use this. So for me, this wasn’t an option. And they used the GoPro instead.

I even use the onboard microphone on the GoPro to record my voice. And I recorded everything outdoors in the sunlight. So I didn’t need any lighting setup either. So that’s how I kept my equipment to an absolute minimum. As for the content in this video, I didn’t create a script for this sales video.

I wanted to keep it very simple and ship it rapidly. So I simply wrote down some bullet points about why I’m making this course and what I’m going to teach in this course with the goal outcome of the course is.

And I simply talked to the camera as I would talk to a friend in order to get this message across. So I really kept this sales video very simple. This might not be the best way to make a highly effective sales video, but it is much easier to create than a super polished sales video.

And if you’re not used to making sales videos, if you’re new to this, it really takes the pressure off. The result of using such a simple setup and such a simple strategy was that I could create and publish this sales page with the video within one single day.

Next up, let’s move on in our process and get to strategy number four, which I call the lean sales page at this point in our strategy. Everyone who indicated interest in productivity gets an email explaining that I’m launching this course and that there is a 50 percent off preorder offer until December thirty first.

This e-mail comes just a couple of days after my initial email asking people to indicate interest. So people tell me, yes, I’m interested in this. And very shortly after the email comes and says, here’s the thing I told you about just before. At this point, people can already buy my course.

So they’re sent from the email to the sales page and there they have an opportunity to make a purchase. This is another example of rapid implementation. And it is the second stage of validation. So in the first stage, I validated the idea and I validated that people have an interest in this.

And the second stage in validating whether people are actually willing to pay money for it, because there’s a difference between being interested in productivity and being willing to pay for a productivity course. At this point, my sales page, as I’ve shown you, is very minimal. And the idea is that I’m going to gradually improve this sales page over time. Once again, the rapid approach is that instead of creating a big thing and putting it out there and seeing what happens, I’m creating a simple thing, putting it out there quickly and then improving it over time based on feedback.

Now, in this case, a lot of people who will see that sales page will have some questions and they’ll reply to my email asking, here’s my situation. Will this work for me or do you cover this thing in your course? And these kinds of messages helped me create a better sales page and also inform me about what kinds of things I should be teaching in the course. So this is what the lean sales page is about.

You start with something really simple. You wait for feedback. You listen to that feedback and you start improving your sales page based on that. This is such a useful approach that our next strategy goes into this as well. Strategy number five is what I call the three winds on our process map, here’s a really important step. When someone buys the course right now, let’s think about what happens next. So someone just given me some money, but it’s a preorder so the thing doesn’t exist.

How do you write a product launch strategy? Let me tell you how in step 7