How Digital Marketing Will Change in 2019 | Neil Patel
Digital marketing is gonna change in 2019 what's been working for the last few years is not anymore and unless you watch this video you're not gonna do as well with your marketing in 2019 that you like. hi everyone I'm Neil Patel and today I'm gonna share with you how digital marketing is changing in 2019 and what you need to do to thrive and succeed before we get started. make sure you subscribe to this channel as it release more marketing information news and tactics and strategies you'll get notified the first thing you need to know is digital marketing is moving to omni-channel approach you used to be able to build a business with just one channel for example Facebook grew by just telling everyone hey invite your friends they would take that address book your address book and invite all your friends automatically even without your permission
that's changed those tactics don't work as well as they used to I'm not saying they don't work at all they just don't work as well as they used to marketing has moved to omni-channel our approach which now you have to use tactics like growth hacking pay-per-click SEO content marketing social media marketing banner ads the list is never-ending the more channels you use the better off you're gonna be because most these channels are crowded because
there's so many online businesses if you don't use all of them you just won't do as well in 2019 the second thing you guys need to know and most of you will not like this search is moving to voice search by 2020 comscore estimates that half the searches on Google will be through voice search right now two out of every five adults are using voice search yes that means kids aren't using it
as much but still by 2020 they're saying half of all searches not just from adults but half of all searches are going to be the voice search if you've ever used voice search leave a comment below with yes if you haven't leave the comment will know just curious to see how many of you guys have tried out voice search so if you want to do well in 2019 you need to be leveraging
voice search and the way you do this is one make sure your site is HTTPS because most the sites are at the top or HTTPS these days to your site needs to load fast if it doesn't load fast you're not going to do as well with the voice search 3 when people are typing in questions they're typically typing in longer term phrases so your questions your answers more so do these questions need
to be short and to the point if your answers are a paragraph long you're not going to do as well compared to if your answer was one sentence long the third one I have for you is conversion optimization advertising is getting more and more expensive over time that's not going to change the only way you're going to be able to compete and stay ahead is through conversion optimization the more you optimize your landing
page for conversions the better off you're going to be make sure you're using tools like crazy ik which allow you to do a betta so you can squeeze more conversions from the traffic you're getting make sure using tools like hellobar which allow exeter ten email collection again this will help you get more revenue from the users and visitors that you do have if you don't do this as yours go on you're gonna get
drowned out by the competitors because they're gonna spend more money than you and they're gonna crush you so focus on conversion optimization even though it's not sexy and most people don't like talking about it in marketing the four tactic I have for you is leverage funnels marketing funnels are going to be more popular than ever in 2019 before people used to just optimize their campaigns to hey I'm buying ads how many sales am
I getting now you need a look at upsells downsells cross sells lifetime value of a customer churn whether you have a physical product digital product or you're doing lead generation you need to track everything from a visitor all the way to a conversion point that's revenue for them to keep buying the lifetime value of the customer and that's why funnels are really important if you don't know how to create a funnel go check
out tools like click funnels com number five content marketing just won't work as well think about it anytime you do a search most the Articles that are at the top are content marketing blogging is so popular and so played out that everyone is regurgitating the same information over and over again unless you're creating amazing new information that people haven't heard before your not gonna do well content marking just won't work as easily to get links
or social shares unless you're creating amazing content that's new then people haven't seen before number six video content you see me here this is a video you're engaging with me if you're not leave a comment I'll show you I'll respond back video content is the future people want to engage through video and you know what Facebook gives you more views if it's video YouTube that gives you a ton of views and Linkedin does
as well you need to be leveraging video you can't take it for granted number seven this is the last one for you podcasting is taking over did you know that 45% of the people who listen to podcast have a household income above $75,000 that's a ton that's a lot of money that means that people are listening to your podcast they're gonna be better buyers than most marketing channels out there you need to create a podcast everyone is using their phones these days everyone is driving to work podcasting makes it easy where people can listen to your content on the go such a hectic world out there you need to have a podcast so people can listen to you while they're dealing with their hectic life so that's it leverage e strategies you'll do much better in 2019. thank you guys for watching make sure you comment like subscribe share let I really know about this content I appreciate it.
