Launching A New Product

this seizing opportunities video series is sponsored by UPS so you've developed a new product you're going to want a well-coordinated launch plan start planning early if the products already rolling off the assembly line and being packed in boxes you're not leaving yourself enough time start planning for launch while the new product is being developed you need time to orchestrate a smooth launch consider these key elements in your launch plan branding you'll

need to develop a name for your product and consider logos small business trends - a trademark check and design your packaging sales and distribution decide how you're going to get the product in the marketplace and be sure to set sales objectives pricing establish your price points and introductory offers customer service make sure you have technical manuals and help files and you've done internal training and marketing you want to outline marketing campaigns sales pieces and whitepapers advertising

will you need advertising if so establish a budget and begin work on ad creative web social media and PR create a press plan add the product details to your website and consider how social media fits but don't forget the gotchas communicate internally your organization needs to be aware and not taken by surprise put one person in charge of the launch plan so that you have accountability and keep your plans flexible you may need

to make adjustments on the fly but remember those adjustments just might reveal hidden opportunities what are you still doing here go launch your product