The 6 Biggest Marketing Trends for 2019 (And How to Use Them!)

Hi everyone Eriksson here and I am going to give you the top six six marketing trends for 2019 so you can go out there and kick some butt so here we go number six conversational marketing I'm gonna give you a quick insight as to what it is exactly if you look at intercom if you look at drift these are all different chat programs that you can install on your website

and a conversational marketer is someone that can actually engage write sequences that engage with people that are on your website that are looking for something specific okay and these these chat BOTS call them that they're getting smarter and smarter and over time they're gonna be able to predict exactly what people are looking for so conversational marketers are they become more and more important I think this year it's gonna get is gonna take one notch up

and when people talk about AI and chat BOTS I think it's gonna level up where it's actually gonna be able to predictably guess what people are looking for and respond to them accordingly number five is around audio when you talk about podcasting for example when you talk about even this this is converted to audio format to audio is just something that's very easy to consume I'll give you an example when I'm speaking at

a conference in Amsterdam someone said I listen to you in the shower how intimate is that when you have someone's focus when you're doing something maybe you're at the gym maybe you're running and you're just listening to something it becomes an intimate thing and actually I've had someone come into office earlier this week and I said man it was really weird talking to because I listen to you on my drive to work every single

day so listening to someone you're gonna build a relationship with them at scale and the thing is when people are watching something else it's hard to focus but when you're doing audio most of your focus is on the audio that attention is pricess one bonus I'm gonna give you around that is if you add audio to something that you're reading so if you add Amazon poly to your website that's gonna help you increase

the dwell time on your site so that's good for SEO number four you're watching a video right now a video is not going anywhere in fact it's getting bigger and bigger every marketer I know I literally just had lunch with somebody today and he's like yeah I just hired someone the foot to follow me around okay everybody's doing this video thing right now video is big because now you get to visualize visually see

me and you're building relationship with me and now if you actually see me live somewhere it's actually an opportunity for you to get me to get to know me even better it's intimate right how do you build a relationship with people at scale you can use video not only that you can use anything right and I think it's just so powerful and video has been on the upward trend it's getting even bigger and

then I think it's gonna really just explode in 2019 because everyone just needs more and more video in fact we add video to each and every one of our blog posts to help increase the dwell time okay so from an SEO perspective do that as well it's gonna help you increase your dwell time number three live events so a lot of this stuff what we're seeing now the trends are people are

starting to take online and you go offline because we're trying to build a relationship we want to get even more intimate with people you do live events what do you throw a tiny conference which might be anywhere from ten to thirty people are so keep it small like I did what in Cabo recently that was really good we went deeper on relationships you can only go so surface level with audio video at scale

you want to use those as alley-oops that's a pass in basketball we can just slam it to slam the ball and or a volleyball Center setting the ball up and you can spike the ball down that's what's happening when you're doing audio video written content but you want to translate to live events and I recommend throwing your live events because you know when you attend live events you are able to take it one

step further but when you are the one throwing the live event it becomes infinitely more powerful okay so look it doesn't have to be a tiny conference in Cabo it could be a dinner at a conference that you're attending okay you can do it that way number two we talk about video but what about live video Instagram Facebook YouTube live twitch live we see people influencers out there dead of going live on

all four at once and that's powerful because now what you're able to do when you build a good audience you go live you can actually drive ads towards that audience and build up build an audience and retarget those people too so you're gonna see a lot more live going on a lot of marketers have been taking advantage of live I recommend that you really consider live take it more seriously because it's going to

go to distance for you and the number one is collaborations with people right whether we're doing YouTube collabs on this channel we do it with other people that have a similar size maybe they're bigger than us maybe a little smaller than us but when you're collaborating with people you're building relationships you're getting able to tap into their audience and you're building more goodwill recently sort of do lives with people on Facebook okay and those have

been great the the the people enjoy a nice little change then you're able to build long-term relationships with the people that you're collaborating with because look if you're trying to whatever you're trying to do from a business standpoint you're gonna need to partner up with other people you're going to need to collaborate so those are just six ways that you can go about building these marketing trends don't forget to subscribe if you like marketing

tips like this to grow in your business and get ready for 2019 get ready to explode your marketing and let's do it.